SONY | XPERIA LAUNCH
2013, working for Retail Dimension
In 2013 Sony launched their new Xperia handsets and required a temporary and movable booth that could be located in several Mobile Companies’ Headquarters for a pro-duct presentation.
The emphasis was on the inter-connectivity of Sony’s eco-system which includes TVs, speakers, tablets and cameras.
The design uses large wall panels with graphics and “interaction” tables to tell a story and showcase the phones interacting with other products from Sony.
Responsible for Concept Design, Visualization and Creation of Production Files.